Brand Innovation conference at Labelexpo India

Chakravarthi AVPS, global ambassador for the Earth Packaging Organization

Attended by about 50 make owners and packaging designers, the Brand Innovation conference at Labelexpo India was led by notable speakers including Chakravarthi AVPS, Sukhdev Singh Saini, Gagan Talwar, Kanchan Bhargava and others. Labelexpo Global Serial managing director, Lisa Milburn opened the Brand Innovation Day with Andy Thomas-Emans, director of Strategy for Labelexpo Global Series, who talked near the various challenges facing brands, the role of Labelexpo and Labels & Labeling, and the new market opportunities for future growth.

Chakravarthi AVPS, global ambassador for the World Packaging Organization, spoke on global packaging trends and how to adapt to constantly irresolute consumer demands. "India is one of the world's fastest emerging markets, which has created a fantastic opportunity for brands and packaging designers. Nosotros are seeing actually exciting trends evolving in the region, which cater to millennials' choices. We are working on possibilities of designs that accost personalized marketing and sustainability, especially total recyclability. With the increasing legislation on the compliance forepart in domestic and international markets, the thrust on safe packaging is predominant as well. Nonetheless, for the industry to remain competitive and fresh, brands can't beget to exist complacent, and demand to be constantly updating their noesis," he said.

Sukhdev Singh Saini, packaging pb AMEA, Full general Mills, talked well-nigh creating environmental awareness in the branding of a product, including how to handle recycling of both raw materials and end use products.

Avinesh Jain, packaging engineer, SC Johnson, talked about counterfeiting and the need to protect brands. Jain emphasized on the optimizing supply chain by tracing a product through its life cycle. He explained the mode to identify and track apocryphal products within the content-to-consumer supply chain using the rail and trace technology, and its connexion to serialization.

Kanchan Bhargava, senior make manager, Twinings, explored the means of leveraging packaging design and the role it plays in brand building and increasing market place share. Speaking on the disruptive packaging designs for building brands and ameliorate market shares, Bhargava captivated the involvement of the audience with her concept on brand stories on packaging. Reiterating the examples of brands such as Paper Gunkhole, Coco-Cola and Twinings, she explained how different brands use different kinds of approach to concenter customers' attention.

"There are thousands of products, cost labels and promotions happening on a shelf and it's a complex environment. Shoppers picking a product is like driving a car and therefore it is our job to navigate them properly. We should offer them plenty visual cues to help them quickly process through the visuals and buy the product."

Gagan Talwar, packaging director, Reckitt Benckiser gave a presentation on digitalization of labeling and packaging technologies. He focused on the evolving consumer communication and addressed the need for sustainability in packaging operations. He started with the latest colour added to the pantone shade card – ultra-violet – which won the colour of the year 2022 award.

"It simply takes 8 seconds for a buyer to decide what to buy from the shelf. The shelf space is continuously shrinking with newer and newer products being added. Buyers from different areas, geographies and economic backgrounds generate the demand for newness. Consumers want to be engaged and enticed. So it is a challenge for the packaging industry to keep innovating and creating something new and enticing."

Andy Thomas-Emans hosted the production ornament console discussion on developing unique structural packaging concepts with special outcome inks for an eye-communicable and tactile terminate and adopting new press techniques for stand-out product presence. He was joined by speakers Ajay Mehta, SMI Coated Products; John Winderam, Esko, Appadurai A, HP Bharat; Christian Menegon, HP; and Parag Bagade, Avery Dennison.

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